Bar One Racing Rebrands to BAR 1 Betting as New Era Begins for Leading Irish Bookmaker
Bar One Racing, one of Ireland’s best-known independent bookmakers, has officially rebranded to BAR 1 Betting, marking the start of an exciting new era for the company and its customers. The rebrand comes alongside the launch of a new, faster website and a next-generation mobile app, designed to deliver a smoother, more intuitive experience for online betting across all sports and racing markets.
A Modern Identity for a Modern Irish Bookmaker
Founded by Barney O’Hare in the early 1990s, the company opened its first betting shop in Dundalk. What began as a small local bookmaker has grown into a leading force in Irish betting, combining a nationwide retail network employing over 350 staff with a cutting-edge digital platform. Today, BAR 1 Betting continues to operate a full network of betting shops across Ireland, a modern online betting website, a next-level mobile app for sports and racing, and a dedicated Telebetting service from its headquarters in Dundalk, County Louth. The aim of these upgrades is simple: to provide faster bets, cleaner navigation, and a better customer experience for both sports and horse racing markets.
Strengthening Support for Irish Racing and Sport
As part of its rebrand, BAR 1 Betting has reaffirmed its long-standing commitment to Irish sport. The company will continue investing heavily in Irish racing, supporting major events including the Dundalk Stadium 2025/26 All-Weather Season, the Navan Racing Festival, the Winter Festival at Fairyhouse, the BAR 1 Betting Sprint Cup at Dundalk Stadium, and the Irish Laurels at Curraheen Park. These partnerships highlight BAR 1 Betting’s dedication to supporting Irish racing at every level, from grassroots to premier events.
Declan McCourt and Niall Grimley are on right. Photo: carolinenorris.ie
CEO Barney O’Hare: “A New Chapter for BAR 1 Betting”
Speaking about the rebrand, BAR 1 Betting CEO Barney O’Hare said:
“This rebrand represents the next step in our journey. The new BAR 1 Betting name and digital platforms reflect who we are today: a modern, customer-focused bookmaker with deep roots in Irish sport. We’re proud to continue backing Irish racing and investing in its future.”
A Big Step Forward for Online Betting in Ireland
The launch of the BAR 1 Betting brand, along with its upgraded website and mobile app, marks a major milestone for one of Ireland’s most established independent bookmakers. With modern technology, a refreshed brand identity, and ongoing investment in Irish racing, BAR 1 Betting is set to enter a new decade of growth and innovation, continuing to provide a first-class betting experience for customers across Ireland.