Bar One Racing Secures Headline Sponsorship of Dundalk Stadium’s 2025/26 All-Weather Season
PRESS RELEASE
Dundalk Stadium is delighted to announce that Bar One Racing has signed on as the headline sponsor of the 2025/26 All-Weather Racing Season, reaffirming its long-standing commitment to Irish horse racing.
The agreement sees Bar One Racing take title sponsorship of the full season, which begins on Friday 19 September 2025 and runs through to April 2026, with a minimum of 36 fixtures scheduled, including the popular Friday night meetings that have become a staple of the Irish racing and social calendar.
As part of the sponsorship, Bar One Racing will have naming rights across all fixtures during the season, on-course branding in key locations, and a strong digital presence across Dundalk Stadium’s media channels. Racegoers will see the Bar One Racing brand feature prominently in race titles, televised coverage, and on Dundalk’s digital platforms.
This partnership comes at a particularly exciting time for Bar One Racing, who are in the middle of a major phase of growth and innovation. The company has recently launched Bar One Casino, unveiled a new-look website, and will soon roll out its brand-new mobile app. These developments reflect Bar One Racing’s focus on listening to customers, delivering what they want, and backing it up with exciting daily offers across both racing and gaming.
Lisa O’Connor, Sales & Marketing Manager of Dundalk Stadium, said:
“We are thrilled to welcome Bar One Racing as headline sponsor of the new season. Their support is a huge vote of confidence in Dundalk Stadium and in all-weather racing. Friday nights at Dundalk have built a reputation for great racing, atmosphere, and entertainment, and having a brand as committed to Irish racing as Bar One Racing at the forefront of this journey makes the season even more exciting.”
Aaron Hughes, Head of Marketing of Bar One Racing, said:
“I’m delighted to join Bar One Racing at such an exciting time, we are proud to extend our association with Dundalk Stadium and Irish racing. Dundalk has established itself as a key part of the racing calendar, and this sponsorship gives us the opportunity to connect with racegoers, customers, and the wider community in a meaningful way. With our new casino, website, and app developments, we are working hard to deliver an even better experience for our customers — and we look forward to showcasing that throughout an action-packed season under the lights at Dundalk.”
The Dundalk All-Weather Racing Season combines competitive flat racing with a vibrant social scene, attracting trainers, jockeys, and racing fans from across Ireland and beyond. With Bar One Racing on board as headline sponsor, the 2025/26 season promises to deliver unforgettable sporting and social occasions.