The uber-popular jungle-based reality tv series has returned for an 18th season and is showing no signs of slowing down.
This years’ cast of celebrities speaks to its enduring success. Remarkably, none of the current captives in the jungle can really be called reality tv stars. You have to go back nine years to find a band of genuine celebrities that can compare.
That being said, there will be surprise additions.
See the Wood from the Trees
The arrival of former Spurs manager Harry Redknapp to the jungle is sure to attract some novelty viewers (and voters) for at least his first cap on the show. Redknapp should even enjoy a bit of a new manager bounce initially.
For those thinking of backing the Harry, consider a few things first.
Yes, he is charismatic, disarming, and to all intents and purposes, very popular. And ultimately, this show is a popularity contest.
The issue is his celebrity, oddly enough. Those who go into the jungle with a big reputation have a lot more popularity to lose. Those who are less celebrated can define their own identity in the confines of the jungle.
The main point on opposing ‘Arry is the make-up of recent winners and the make-up of the audience.
The last three winners were young women from reality tv shows; Georgia Toffolo (Made in Chelsea), Scarlett Moffatt (Gogglebox), and Vicky Pattison (Geordie Shore).
The show pulls a size-able 10 million viewers on average per episode, a quarter of those are aged 16-34, and it has reached an incredible 60 per cent tv share amongst 16-34 year olds. Now we all know young lads like football, but the likelihood is that they’re not the dominant gender.
ITV list their target audience as being broad, young, and oddly specifically, housewives with children. At this point, I’m checking out on Harry Redknapp.
Trial Tease: @EmAtack has been thrown into The Viper Pit for the first Bushtucker Trial of the series…
— I'm A Celebrity… (@imacelebrity) November 19, 2018
There’s two stand outs in the outright for my money.
The first ticks those demographic boxes we just looked at. Emily Atack, of hit British TV comedy show The Inbetweeners, is a prime candidate and a justifiable favourite.
Already well thought of, but not thought to be known too well, Atack has made a living making 16-34 year olds laugh. She has base indicators like age and gender in her favour when looking at recent winners. She should also bring in young male voters with her previous on The Inbetweeners.
Another option is Anne Hegerty. Star of The Chase gameshow, her stern, uncompromising character is unlikely to be her actual, or jungle, personality. Viewers could be pleasantly surprised by her disposition to start with, and from there she might just have the charm and stamina to get to the latter stages.
To win I’m a Celebrity 2018 – Emily Atack 6/1
Top 3 I’m a Celebrity 2018 – Anne Hegerty 8/1